lizzygallagher.com

Designing how Deals, Delivery, and

Client Trust actually hold together.

I work at the crossroads between customers, technology, sales, and teams, helping companies untangle what's getting in the way of growth.

Commercial instinct

I know how revenue gets made, protected, and expanded, from the first deal across the customer lifecycle. And what gets in the way.

Cross-functional perspective

I've led across sales, marketing, customer success, and technology. The problems live between these functions, not just inside them.

Human judgment

Strategy only matters if people can act on it. I pay attention to the people, incentives, and realities that determine what actually happens.

When growth stalls, and customer-facing functions aren't unified, I help you find what's broken and fix it.

5 Usual Suspects

The real levers behind stalled growth or missed opportunity often lie in one of these areas:

Decision Architecture

Defines how decisions are allocated across the lifecycle

The boundaries between those decisions are explicit not negotiated in real time.

Execution Visibility

Single source of truth across functions

A common view of pipeline health, deal complexity, and delivery readiness means teams see the same risks early enough to act.

AI-Workflow Integration

Makes AI tools a connected part of the work, not another layer

AI enhances how teams work independently and together, so one team's workflow doesn't break someone else's.

Lifecycle Hand-offs

Keeps context intact as work moves between teams

Customer context moves with the work, rather than being reconstructed each time an opportunity moves from marketing to sales, sales to delivery, or delivery to CS.

Cross-Functional Enablement

Shared operational context changes behavior

When teams understand each other's work, they can make decisions locally without breaking downstream work.

3 Paths Forward

I don't do the one-size-fits-all 9-step approach. We adapt the work to the problem and move fast. I can help you get a clear read on the whole system, redesign what's getting in the way, or jump in hands-on to help you make change happen.

OUTSIDE READ

Where leadership needs a clear read on what's happening

Something is off, but no one agrees on why. From pipeline quality, deal flow, delivery strain, I look across and between systems to give leadership a clear read on where things are breaking down and what I'd change.

TARGETED REDESIGN

Where a specific part of the model needs revision

How opportunities move from marketing to sales, how deals are structured, how work transitions into delivery. I redesign the pieces that aren't working, from decision rights and workflows to handoffs, then implement and train with the team so the changes stick.

HANDS-ON BUILD:

Where the fix happens from inside with the team leads

Growth, complexity, or new capabilities are exposing issues that span functions. I work alongside leadership to diagnose what's happening, redesign what needs to change, and roll it out with the team so it works in the real world.

Have a revenue problem that's spanning teams? Start here.

About Lizzy

15+ years designing how deals, delivery, and client trust actually hold together

From Founder to CRO to Consultant I've held the line between client vision, technical constraint, and contractual reality, built and led the teams responsible for growth, and advised leadership on both strategy and operations.

I bring a creativity-driven approach to problem solving, a teacher's instinct for developing people and teams, and a systems-thinking lens for building just enough structure to make things work.

25+ Concurrent enterprise engagements

+67% Customer Lifetime Value

+84% Retention

15+ years Full lifecycle leadership

ACROSS

Enterprise Software | Marketing Tech | AI-enabled GTM | Tech Services | Creative Agencies